Marketing Strategy

New Year, New Goals, New Online Marketing Strategy

If you are like most people, the new year brings a feeling of newness and motivation. Setting resolutions or goals is not just for your personal life. Indeed, January is a wonderful time to take a step back and make new goals for your business. As you are crafting the direction of your company for 2018, don’t forget to take a look at your online marketing strategy. Here are just a few ways that you can maximize your online presence in the new year.

Plan ahead
Successful marketing campaigns are carefully planned ahead of time. This practice should translate to your online marketing plans as well. January is the perfect month to have a staff meeting and map out your promotions, outreach, and other goals for the next six to twelve months.

Use social media
With most consumers using social media multiple times each day, if your business does not have active Facebook, Twitter, and Instagram pages, you are missing out on valuable customer contact. Get your social media presence active by posting at least 5 times per week. Increase your impact by offering deals and giveaways via your social media platforms.

Don’t forget to blog
A monthly blog can do wonders for your business. Not only does regular posts increase your exposure, your regular blogs make customers see you as an industry expert in your field.

Get the help you need
Is your website looking a little drab? Are you simply too busy to consistently blog or post to social media? Don’t try to do it all. Instead, partner with the experienced team at Search SEO Chicago. We offer full services to our clients that will increase your online footprint and make it easier for customers to find your business.

Give us a call to tell us more about your business goals. We would love to support you as you make 2018 your best year yet.

Published by
Andrew Sansardo

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