If you are building the outline for your business website, you may be wondering how many pages is enough to get your point across. Even if your business has an existing website, you may be curious if it has the information browsers need to make the next step in contacting you. Website design and planning can feel like an overwhelming task full of important decisions, and it is. However, you can make more confident decisions if you are empowered with good information.
Our website design experts at Search SEO Chicago build new website and redesign existing ones for clients every day. We find that clients either come to us with too much content to put on multiple pages or not quite enough. Here are some of our tips for finding a happy – and effective – medium.
Every successful website has a Home page. This initial page is typically the one browsers land on and it should feel welcoming as well as informative. Be sure your design includes a description of your services as well as contact information displayed prominently and before a reader has to scroll to find it.
It is wise to include an About Us or Philosophy page, especially if you want to begin building a relationship with a potential client before they even reach out to you. People are more likely to engage with a company they can trust or that has a personable approach, so use your About Us page to talk about your agency and your philosophy.
Go into more detail about your products or services on a dedicated page. While you should certainly cover your services on your Home page, you can go into a bit more of the specifics on your Services or Products page.
Your website should also include a Contact Us page, dedicated to providing readers with multiple ways to reach out. Include your phone number and physical address as well as email information. Having a unique contact form can also help you funnel leads appropriately and more efficiently.
Your website should be a reflection of your business and services, but you should also avoid inundating the browser with too much information to sift through. Try a less-is-more approach with your outline, as you can always add pages as you review your analytics and receive feedback.
When you are ready to build or redesign your website, don’t try a DIY approach. Instead, work with the experts at Search SEO Chicago. Our team is ready to work with you to develop a site that is beautiful and engaging.
Call us today to get started.
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