Since its inception in 1998, Google has become much more than just a search engine option. It is a trusted place online where most browsers head to first, even transforming its name into a verb (“hey, did you Google that?”). Business owners must become familiar with Google and respect its role in bringing in customers. Here are just a few ways that Google can quickly become a friend or foe without proper use or guidance.

Google helps customers find you.

First and foremost, Google is the main way customers find their way to your business. Without the correct use of keywords and content, Google will simply not recognize your organization website when someone is searching for a service or product you provide. Google is the gatekeeper and can bring you customers from around the world if you work the SEO algorithms steadily and consistently.

People trust Google.

Most online browsers use Google as their main search engine or use Google Maps to get from here to there. In short, the majority of people trust Google. As a business owner, this means you need to work with Google in every way you can, from maps to photos, reviews to keywords.

Google is more than a search engine.

The team at Google develops more than just search engine protocol and algorithms. They are also developing ways for people to give reviews and share documents, just to name a few. If you work with a digital agency that understands the different ways to plug into Google, you can make your business more efficient and more profitable.

Google can be confusing.

For most business owners, attempting to alter search results or gain traction online is nearly impossible. Fortunately, you don’t have to do it on your own. The team at Search SEO Chicago  is a full-service digital agency that is fully educated, experienced, and equipped to engage customers via Google. Don’t wait any longer to increase online engagement. Give us a call today for a consultation.

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