2023 has flown by and we’re already at a point where we’re looking into emerging SEO trends for 2024. Right now, content is still king, and quality tops all else. Along with AI and technology advances, there are several different trends that you’re going to find as you continue to perfect your SEO strategy. Search engine optimization in Chicago will continue to be a critical element for business in 2024 and beyond.
As more people use voice assistants and other technology, voice search is increasing in popularity. As a result, it’s changing keywords and phrases that people use. Question-based keywords are popular. Natural language and long-tail phrases are designed to help optimize for this type of search.
Google is getting better at providing personalized search results for users. It uses information from the user’s search history and other factors, helping to create the perfect search results for every visitor. It’s important to make sure that your website is ranking in these results.
This is now going to be the way of things, says Google. That means that your mobile website will be the one that’s used for indexing and ranking. Your mobile-responsive design must be up to snuff if you’re going to continue to thrive in 2024.
As we move into 2024, AI and machine learning models are going to become even more advanced and provide a host of potential benefits to businesses. You will be able to use AI to help with keyword research, link building, user intent, and more. It’s still going to be an assistive tool, but its uses are growing as the technology becomes more refined.
Above all else, quality, well-planned content is going to be what sets your business apart from the rest. When you’re creating your SEO strategy, content is the foundation of everything. You should make sure that your website content and off-page material are well-researched, informative, and helpful to your audience for the best chances of success.
As you can see, many of the trends for 2024 are continuations of those we saw in 2023. Others are new, but they all have one thing in common: they focus on delivering the best experience for the user. When you do that, you’ll always win. To learn more or get help with your SEO, reach out to Search SEO Chicago today.
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