When it comes to a website, images play a significant role. They are more important than most people think. The unfortunate part is most website owners do not really see the point in hunting down the perfect image. Most believe that any picture will do. Search SEO Chicago wants to take a minute to explain to you why you should be paying more attention to the images you are using on your website.
The perfect picture can do multiple things at all once. This is why they say a picture is worth a thousand words. It can not only convey an emotion, but it can also build trust and become the spark that leads to an impulse purchase. If your picture also relates, a person can visually see themselves using the product or service, even better!
Images are also a great way to break up the content on your website. If you throw a giant wall of text in front of your visitors, they will speed through it and missing important information; worse yet, they could travel off your site altogether. When you break your content up with various headings and images, the site becomes more manageable for visitors to digest and feel more inviting, causing them to stay and explore the site.
Images are the most common thing shared across all social media platforms. If you want to get your brand, products, and or services out in front of the masses, then images are not just a good idea; they are an absolute must. The cost of purchasing pictures from online digital archives have become so reasonable that it is almost criminal not to use them, especially when you look at the quality of the images you can obtain.
If you would like to learn more about the importance of images on your website and how SearchSEO Chicago can help you improve your web presence, do not hesitate to contact us today! We are more than happy to sit down with you and see how we can best help you improve your website!
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