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How to Spot AI
Did you know that the first chatbot, named Eliza, debuted more than six decades ago? Despite that, AI has largely been in the dark since that time. Last November, that all changed with the release of ChatGPT from OpenAI. Granted, there have been other AI tools and...
Emerging SEO Trends for 2024
2023 has flown by and we’re already at a point where we’re looking into emerging SEO trends for 2024. Right now, content is still king, and quality tops all else. Along with AI and technology advances, there are several different trends that you’re going to find as...
Why AI Isn’t Quite Ready to Be Your Content Writer
AI seems to be everywhere today in . MidJourney and its cousins are creating art. Others are composing their own music. Even writing, long thought to be one of the most human of endeavors, seems to be moving into the province of artificial...
What Is an SEO Audit?
Concerned that your website isn’t as visible as it should be? Not seeing the traffic that you should despite your best efforts? While many factors can affect visibility and traffic flow, the problem could be poor search engine optimization (SEO). An SEO audit can help...
4 Things to Look for In an SEO Partner
Search engine optimization (SEO) remains one of the most critical considerations for businesses looking to build their brand online. It’s also one of the most challenging aspects of managing your digital presence to handle on your own. That’s why so many businesses...
5 New SEO Trends for 2023
Search engine optimization (SEO) has played a role in online visibility almost from the very beginning of the Internet. However, that doesn’t mean it’s static. This collection of practices has evolved a lot from what it once was and continues to do so. Understanding...
Is Influencer Marketing Really Effective?
From Instagram to TikTok, and multiple social platforms in between, users with large followings are being tapped by businesses to help market their products or services. Called “influencer marketing”, this practice has taken off in the last few years, but is it truly...
How to Measure SEO Success
You know that SEO is essential to online success. But how do you measure your results? What do you use to determine how well (or poorly) your SEO efforts are doing? The Challenge of Tracking SEO Success Determining whether your SEO-related efforts are having the...
5 Essentials for Ranking Higher on Google
Whether your website is new or you’ve recently lost ground in the rankings, it’s important to know how to boost your position in the SERPs. Each year brings new challenges, and 2023 is no exception. Below, we’ll explore several important ways to rank higher on Google....
Do I Need an XML Sitemap?
Accurate internal linking is critical to ensuring that Google can index and rank your site. Unfortunately, too many sites neglect proper internal linking. An XML sitemap may help. What are these tools? Do you genuinely need an XML sitemap? What Is an XML Sitemap? An...
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