With the new year on the horizon, you may be in the process of reviewing certain aspects of your business. Along with taking a look at your yearly budget, referral partnerships and marketing plans, take time in the new year to take a fresh look at your business website.
Just like your logo or mission statement, your website can sometimes appear old or outdated. Here are a few ways to tell if it is time to update or overhaul your current site.
Old information
Surprisingly, business owners can go years without realizing the information on their website is outdated or incorrect. Start with the basics: your business contact information and address. Work from there, slowly determining if other information – like product descriptions or answers to a FAQ page – is still correct.
Old branding
Most business owners rebrand themselves often, switching out logos and even taglines. If your website has any tie with your old brand, including colors or logos, it is time to redesign the project to fit your new look.
Difficult navigation
There is nothing that will steer customers from your website more quickly than if it is difficult to navigate. Be sure your site has clear buttons to contact you, as well as a drop-down menu that can take your browsers to the information they want.
Busy design
Your website may be easy to navigate, but it can still cause blocks to customer engagement if the site is unappealing to the eye. Ditch your current design if it is clunky and too busy if it uses mismatched fonts or too many poor quality photos.
If you are ready to freshen up your website, don’t go at it alone. The team at Search SEO Chicago are ready to give you a website to be proud of, and that your customers will love. Don’t spend any longer using your outdated website – let us give you the fresh look you need for the new year.