Social Media Trends and SEO

Love it or hate it, social media is a major part of our lives today. Sites like TikTok, Twitter, Instagram, and Facebook aren’t going to vanish, so it’s up to companies to understand how to follow the trends and make the best use of them with their marketing and SEO efforts.

What Can Your Company Do?

Consider the “TikTok trends” that are so often popular and think of ways that your company can engage and take advantage. Social media trends are fantastic for companies that want to spread brand awareness and grow their following on social media. However, you will find that they can also help to boost search engine results, which can drive traffic toward your business and help you to get more customers and clients.

Why does this happen? When you look at social media trends from the past several years and then look at some of the related terms on Google Trends, you will find that there is a lot of overlap. People are looking for these trends, so it makes sense that they would be searching Google using those terms.

Knowing this simple fact is huge. Not only can your business attempt to take part in some of these trends, but you can use the search terms to help drive traffic to your site. Using them together can provide you with some fantastic results.

You might want to create some of the content that is trending, for example. Just make sure that you put your unique spin on it. Check out TikTok’s discovery tab, where you can see the latest trending hashtags and audio. Recreate your own and make sure you include a call to action.

Create similar, supporting content off of social media, too. Have this on your website, for example, with keyword-optimized content. This can get more eyes to your site.

Get Some Help

Trying to keep up to date with all of the latest things happening in social media—and even how to use the sites—is not easy. You may be running a company that needs the power of social media, as most do, but you don’t have the time or inclination to be involved with social media on your own.

Fortunately, you don’t have to do things alone. You can get some help with SEO, marketing, etc. A little help can let your company finally take advantage of the social media trends. Contact the experts at Search SEO Chicago today!