Social Media Articles

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies both share a common goal: increase traffic to a page via higher ranking on SERP (Search Engine Results Page). Most people reach for their phones or computers in  to find...

Most people today have at least one personal social media account they manage. They know that having a business social media account is essential, and they want to be on all of the best platforms. It might even seem easy to handle social media yourself. However, there...

The process of creating accessible social media is also known as inclusive design. This is important for any brand that is looking to increase its reach on social media because not everyone will be able to access content the same way. There are billions of people that...

Copywriting is an art as much as it is a skill. When it comes to writing in the digital space, there is a different approach required for different types of content. With social media, for example, the tone is more personal and friendly, kind of like a good pal...