by Andrew Sansardo | Oct 5, 2018 | Social Media
Do your personal social media platforms match the platforms you use to advertise your business? For most business owners, even the most technically savvy ones, sticking with a business Facebook account checks the box for all digital marketing. However, if you are not...
by Andrew Sansardo | Sep 28, 2018 | Social Media
Current statistics show 9 of 10 businesses have a social media account. However, if your business is spending time cultivating a social media presence on a platform where your target audience is not, you are risking wasting time and money. A social media presence is...
by Andrew Sansardo | Aug 24, 2018 | Social Media
When you started your business, what were your initial goals? Perhaps you wanted to begin a legacy for your family, or maybe you just wanted to see if your hobby could bring in an extra few bucks each month. No matter why you started your company, when you did, you...
by Andrew Sansardo | Jul 27, 2018 | Content Writing, Marketing Strategy, Social Media
When you develop your business marketing plan, you likely rely on a few standard practices that work best for you. For example, you may run the same ad in the same local newspaper. Or, you may visit the same community referral sources every quarter, dropping off their...
by Andrew Sansardo | Jul 13, 2018 | Social Media
Humans love routine, and for good reason. Change, or trying something out of the ordinary, can be stressful and even take longer than sticking to “the usual”. However, if you want to keep your business expanding, trying something new is required. In the digital space,...
by Andrew Sansardo | Jun 22, 2018 | Social Media
Knowing your competition is important for business owners and marketing team members. You have worked hard to build your business, and knowing your competitors gives you the chance to set your services apart. However, thanks to the internet, your competitors are no...
