Your business relies on its reputation and word of mouth referrals. Due to the addition of technology, your online reviews are just as important. Your online reviews can not only increase your presence online but can also lead to additional sales through social media sharing. However, did you know your online reviews can aid in your searchability? Here’s what you need to know about Google Reviews.

Google Reviews Help With Searchability
When someone leaves you a review via Google, it can increase your searchability online. While Search Engine Optimization algorithms fluctuate regularly (don’t worry, it’s our job to keep track of all that for you), your searchability increases consistently with regular activity. When you work with the team at Search SEO Chicago, we make sure to keep your online presence active, but extra reviews only add to that activity.

Google Reviews Pop Up First
When your customers do an online search for your services, Google provides them with your information. This information includes more than just a link to your website. It also provides them with your address, contact information, and current reviews. If you have stellar reviews through Google, your potential new customers form a positive opinion of your business before they even see your official website.

Comparison Shopping Immediately
Google also shows your business alongside additional businesses that offer similar services. If your Google reviews are excellent, browsers will notice your high star rating and compare it with the others. Your high marks are sure to hook these new customers.

How do you make Google Reviews a part of your company’s digital marketing strategy? Give our team a call to talk more about it. We can help you show off your great reviews and build your business.

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