Social media is everywhere in Chicago. New trends constantly go around and whole cultures build up around certain apps. What works on TikTok won’t necessarily find success on Instagram. The biggest demographic groups on Facebook don’t use Reddit. It’s a lot to keep up with, and it’s easy to get overwhelmed. Social media missteps are common, and it’s practically guaranteed that you’re missing out on something, somewhere. Below is a glimpse at the common mistakes businesses make on social media and ways to make the most of your pages instead.
Many businesses don’t post consistently and algorithms punish them in turn. Take a look at the biggest creators on each app. One of the first things you’ll see is that all of them have a posting schedule. They adhere to it closely when possible, whether they post twice a week or three times per day.
A schedule is particularly useful when tackling multiple platforms. Unless you have a social media manager (and sometimes even if you do) there’s no time to post everywhere every day. Consistency is the key! Otherwise, you risk spreading yourself too thin, not being present enough anywhere, and your content being lost in the shuffle.
Social media is, at its core, social. Establishing a social media presence and not interacting with anyone goes against what it stands for. Many successful business accounts elevate their social media standing through interaction. Wendy’s Twitter account is particularly famous for it, thanks to its regular banter and snappy exchanges. People want to know if there’s a real person behind the account. Interactions establish connections, whether it’s through comments or responses to reviews.
As mentioned previously, each social media platform tends to develop its own culture. What works in one place won’t work in another, and demographics and audiences change between apps. If you’re serious about establishing a presence on a certain platform, learn who the audience is and what they want. Apply the knowledge there and repeat the investigation for every other platform! There’s a particular humor and aesthetic that goes with each platform. Familiarizing yourself with the unique differences will help your marketing.
Social media is a powerful tool, and it has the ability to make or break a business. Successful social media marketing requires more thought than simply logging on, typing in a few characters, and logging back off, but the tips above help establish a solid, lasting strategy. If you should have any questions, contact Search SEO Chicago today! We offer a No Obligation Consultation over the phone.
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