Content Writing

The Perks and Downsides of Repurposing Content

When it comes to making your presence known online, most people and businesses take advantage of blogging. In fact, blogging is one of the most popular ways to share your view, whether personal or professional, with anyone willing to listen. So, what happens when you run out of ideas or are just too pressed for time to keep up with your blogging? Most people, and a fair number of businesses, repurpose old or existing content as a fast, easy solution to their problem. However, is this the best thing to do?

How and When Repurposing Content Works

Suppose you are pressed for time and cannot curate new content for a current event, such as Black Friday sales, as an example. In that case, you can repurpose an old piece and replace parts of it with information that is current and relevant to how your business has changed. As you can see, this is a pretty straightforward process that requires minimal research or resources on your part to get it done.

Unfortunately, when you repurpose content, it does not have the same energy or feel that a freshly written piece of content offers. It feels, reads, and is viewed as less organic than new content. This can make it less effective overall when it comes to any SEO Impact.

Why You Should Always Opt for Fresh Content

New content allows you to bring a fresh perspective and voice to you are the information you are trying to share. The newly written content can also be optimized from the get-go for better SEO performance than repurposing content. When you repurpose your content, you basically must read it, gut it, and figure out information to replace it with. In most cases, the reality is a qualified writer can curate fresh copy in the same amount of time or faster, that touches on all the significant points that you want to have shared in a voice that people can relate with. For example, due to the COVID-19 pandemic, many of the ways things are done have changed. If you repurpose a piece and forget to remove comments about things such as, “it is easy to go out and get something” or “just get a bunch of people together,” it then dates itself and is now less relatable to the readers.

While repurposing content does have its uses and can be efficient, it also has many more pitfalls than curating fresh content. In an age where content is still king, going with new, custom-created content will be better than just recycling something to save a little bit of time. For help keeping up with your new content, reach out to us here at SearchSEO Chicago. We can help ensure that your content is right on brand and helpful to your clients!

Published by
Andrew Sansardo

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