The Map Pack Photo Strategy: What Images Actually Boost Calls

Photos that win the map pack

Google favors fresh, real photos over stock. Think: storefront, team, work-in-progress, before/after.

Weekly photo plan

• Mon: Storefront (clear signage)

• Wed: Team at work (faces optional)

• Fri: Before/After or result

Tips that help

• Natural light, vertical framing, short alt text

• Geographically relevant captions (“Pilsen install”)

Where to reuse

Add the best shots to your service pages, social, and a Google Post.

Proof sells

Pair each photo with a one-line result or a micro-testimonial.

Bottom line

Local, recent photos make you look active, and make phones ring. Get started today with Search SEO Chicago.

https://www.searchseochicago.com/