Is Your Website Due for an SEO Spring Cleaning?

Just like your home needs a deep clean after a long winter, your website requires regular maintenance to stay optimized for search engines. Over time, outdated content, broken links, and slow page speed can negatively impact your rankings. Here’s how you can refresh your website for better SEO performance this spring.

1. Audit and Fix Broken Links

Dead links harm your website’s user experience and SEO. Use tools like Google Search Console or Screaming Frog to identify and fix broken internal and external links.

2. Refresh Old Content

• Update outdated information, statistics, and references.
• Add new insights, images, or sections to improve value.
• Optimize content with current keywords and relevant internal links.

3. Improve Page Speed & Mobile Performance

Google prioritizes fast-loading, mobile-friendly sites. Use Google PageSpeed Insights to check your speed and optimize images, caching, and scripts.

4. Check for Indexing Issues

Ensure all your important pages are indexed by Google. Look for “no index” tags, crawl errors, and duplicate content issues in Google Search Console.

5. Optimize Your Meta Titles & Descriptions

Well-crafted meta descriptions improve CTR (Click-Through Rate). Each page should have a unique, compelling meta title and description featuring primary keywords.

Final Thoughts: Keep Your Website in Top Shape!

A clean, optimized website improves user experience and search rankings. Need help with an SEO audit? Contact Search SEO Chicago today!