Is Google My Business Really That Important?

It’s no surprise that Google My Business (GMB) is important. After all, it was announced that it will be the only supported listing type on mobile devices in 2018! Even though it may be surprising what websites GMB appears for, there are some things to consider when looking at how much importance should be placed on GMB.

Understanding GMB and Why You Need It

It seems like everyone with a local business is always looking for the next best way to drive traffic to their website. Well, if you’re not utilizing Google My Business (GMB), you might want to reevaluate that strategy! When it comes to the mobile world, GMB is your one-way ticket back into the SERPs!

Google My Business drives great amounts of traffic to local businesses, with 90% of searchers taking action after visiting a GMB profile listing at least once. Not only does this help businesses with direct traffic, but it’s also great for their online presence in general.

This year Google My Business is the only supported listing type on mobile devices, which means having your business properly setup and optimized will be critical.

What You Get with GMB

GMB listings allow your customers to find your website and review your business on the go! If that’s not enough, there are several other benefits as well, such as:

  • The ability to manage content across Google Search, Maps, and Google+ (a great way to stay top of mind for those good reviews!)
  • Detailed analytics and insights of website visitors and mobile users (all of which can be found in the new Google My Business app)
  • The ability to show up in Google Maps across all devices!

Call SearchSEO Chicago to Find Out More!

If you want to learn more about the benefits of setting up a Google My Business for your company, then reach out to us here at SearchSEO Chicago. We can explain why you should do it, how you do it, and even help walk you through the process to ensure you are getting the most out of every step of the process. Call us today!

Published by
Andrew Sansardo

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