Internal Linking Tips for SEO

An easy and free approach to making your website rank higher on search engine results is to use internal linking to its full potential in the Chicago area.. Search engines use internal links to understand the hierarchy of pages on your website.

Internal links always lead the user to another relevant page on your website. By using internal backlinks, you allow search engines to source content more quickly, allowing for a better search engine ranking. In addition, you keep viewers on your website for longer.

Why Internal Linking Matters

Google prioritizes websites that are well-built and interconnected. If you don’t use internal links on your website, the information a search engine gets from your website will be scattered. With internal links, you can get better scores on content relevance from search engines like Google, allowing your website to rank higher on search result lists.

Internal linking improves a search engine’s ability to crawl your content, meaning it can synthesize relevant content from your website more easily when producing search results. Using internal links there are methods to tell a search engine which of the pages you would like to rank for specific keywords.

Internal linking also allows for a seamless user experience. It’s natural for the user to want to view more pages from your website if they are interested in your content. By making it easy for users to navigate and be redirected to another relevant page, the user experience improves.

Tips for Optimal Internal Linking

Ready to start using internal links to your advantage? The following tips are a great start:

  • Use keyword-rich anchor text. Your anchor text, AKA the text that becomes the hyperlink, should be a keyword or key phrase. If you want to show up in results for “best pancakes”, then your internal links should have “best pancakes” as the anchor text.
  • Link to credible and relevant pages. When you link to another page on your site, you are giving credibility to that page. It helps that page rank better in Google results. Make sure the pages you are linking to are complete, relevant, and well-designed.
  • Put internal links near the top of the webpage. Giving readers a way to navigate to other relevant content easily is a great way to reduce bounce rates and increase the time a user spends on your site.


Don’t miss out on the numerous benefits of effective internal linking on your webpage! With just a few adjustments, you can boost your search engine rankings and user experience all in one.

Published by
Andrew Sansardo

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