The Importance of Change in the Digital Space

When you develop your business marketing plan, you likely rely on a few standard practices that work best for you. For example, you may run the same ad in the same local newspaper. Or, you may visit the same community referral sources every quarter, dropping off their favorite coffee and treats. These marketing ideas may work consistently, but doing the same things over and over can decrease creativity and create stagnant growth. When you plan your digital marketing plan, change and reworking are crucial.

At Search SEO Chicago, we see clients struggle to do try new things. Mostly, this resistance comes from fear of the unknown. Even though the internet has been around for awhile, changes happen quickly and new platforms are developed before business owners can get the hang of them. However, change is exactly how you can keep your business relevant and searchable online.

Change Your Content
Changing content on your website shows online search engines that you are actively updating your information. This means your business will be found easier by potential clients. An easy way to change up your website is through monthly blogs or resource articles. At Search SEO Chicago, we work with a content writer who can provide these posts for you.

Change Your Ads
You should change your banner ads online at least monthly. This will prevent your ads from being overlooked by bored clients. Work with our team of designers to create banner ads that are engaging and professional each month.

Change Your Social Media Updates
An active social media page is an important part of online marketing. If you do not have someone in your office designated to post professional and branded content at least 3 times per week, you are missing out on engaging new clients.

Change Your Approach
If you have been trying the same things online for months or years, it is time to try something new. We can provide you with recommendations of what to try next, and can work with you to make it successful. Give us a call to get started today.