What’s Local SEO Like in 2023

Advertising never stands still for long, and that’s especially true when it comes to digital marketing. Your company needs to learn and adapt to those changes as quickly as possible if you want to remain competitive. This is true of SEO, including local SEO. Let’s look at some of the most important trends for Local SEO in 2023.

Google My Business (GMB)

You always want to have an optimized Google business profile for your company. Google is putting a lot of emphasis on search intent, which means having a fully filled-out GMB page is essential.

While keywords are still important, Google is looking at what people really mean when they are searching. Even though they might search for the “best plumber”, Google understands they are looking for plumbers near their location.

You will want to fill out your profile fully and keep it updated, so your site is always being recommended by Google.

Mobile Optimization

More and more people are using their phones when they are searching for products and services online. More than half of all website traffic now comes from mobile devices. Therefore, you need to think about mobile design for your website and make sure it is optimized. This includes your local SEO.

Remember, when people are using their phones to search for something, they want to find it quickly. Consider the types of search terms they will use while on their phone. You want to use those phrases, such as “plumber near me” or “city + plumber” to ensure you are ranking for the types of keywords they are using.

Consider Voice Searches

A lot of people are using their voice to search rather than typing into search engines. When they do this, the phrases they for searching tend to be longer than when they type. You need to think about the type of phrases your customers are going to be saying and make sure you are using those in your content.

Video Content Is Important

Do not forget the importance of video, even for local content. Add local video content and use the right keywords to appear on local searches. When people search those phrases, your videos will come up. Research has shown that video content is far more likely to come up on the search results page, so don’t ignore it.

Local SEO is going to be just as important in 2023 and going forward. For your company to succeed, you need to stay on top of all of the SEO trends. This is not always easy, so consider working with some outside help. Outsource to ensure your SEO is on point.