Did you just redo your website this year? If you are like most companies, the answer is no. This means your website may look or feel outdated. It is said that you only have a small fraction of a second to get your customers interested when they open your site. That means you need to keep it simple so when your site opens, they know what to expect. Want more tips? We have those, too!
When designing your site, or even doing website redesign, think like your customer. Make it so finding what they need on your website is intuitive. It should feel like second nature to them to find anything from your products and services to the methods of contact that work best. The experience they have is going to be what stands out. If you make your website easy for them to use, they are more likely to return and use it again.
If you want customers to engage with your website, you need to make it simple. Make sure to bring up your phone number or email address in the most important content of your site. Put clickable contact buttons around your site here and there. Make sure that people know they can engage with you easily. That way, when they are ready to, it isn’t a struggle for them to connect with you.
When websites get older, they look and feel older. Simple little changes that make websites feel more current can get lost on websites that are simply a few years old. Make sure you take the time to redesign your website now and again to look and feel like you. Your brand is going to remain agile in today’s market, so you must make sure your website does, too. Add in new colors, new services, update photos, and stay true to who you are. That way, no matter when someone comes across your website, they know who they are dealing with.
Looking for addition tips to make your website more engaging? Reach out to the experienced professionals here at Search SEO Chicago. We can help get your website noticed!