Web Design

Crafting An Effective Website

If you want a blog or business website that achieves the results you want and maintains quality bounce rates, you need to know the elements that go into creating an effective website. Creating and maintaining a quality website entails more than just buying a domain name and hosting and throwing a few pages up.

There are several important areas that you must pay proper attention to. If not, you run the risk of losing a significant amount of traffic.

And let’s face it – in today’s competitive world of SEO and online marketing, every visitor you get is important.

In this article, you’ll find out how to create an effective website and keep visitors on your page. If you’re a first-time blogger or new business owner, you can’t afford to miss this.

Importance of Your Website

Your website is critical if you’re a business owner. Having an efficient website isn’t just a good idea in today’s world – it’s mandatory. Use the following tips for easy ways to boost your website and keep traffic on your page.

Load Times

One of the most important elements of any website or blog is the load time. The bottom line is nobody wants to deal with a page that takes forever to load.

Humans already have short attention spans. When your website takes too long to load, visitors will not hesitate to leave your page and find a different site to obtain whatever they were looking for.

Depending on what your website is selling, this could potentially cost you a HUGE amount of money. Decrease your load times by shrinking the sizes of your image files and cutting back on flashy graphics.

Navigation

Your site should be easy to navigate. It should only take visitors three clicks to get to any area of your website. This includes the content they’re looking for, a sales page, checkout, or any other area.

The homepage should very clearly state your top-level pages, which link to the content-specific page or sales pages. Anything beyond this should either be a checkout page or an opt-in for a lead magnet or other offer.

Contact Info

Finally, your website should have contact information clearly visible on the homepage. If you want to do it right, make it visible on every page by including it in your theme.

It’s not difficult to have an effective website. Honestly, if you look at some of the most successful websites online – they’re incredibly simple.

Think about Google, Amazon, and PayPal – none of these sites use flashy graphics or crazy themes. Clients want to navigate to your site and handle their business. If they wanted bells and whistles and flashy graphics, they would go to the circus. Keep it simple, and put yourself in the clients’ shoes – this is a simple recipe for success.

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Published by
Andrew Sansardo

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