Web Design

Why Speed and Ease of Use Matter for Your Website

When you own and operate a website, it’s important to have all of the proper elements working the way they’re supposed to. Your graphics should be up to par, all your plugins should be working properly, your on-page SEO should be optimized, and several more important elements.

Another critical element that many website owners miss out on is the speed and ease of use of their websites. So many designers and owners get wrapped up in graphics and visuals that they forget how important it is that users can easily navigate and load your pages.

In this article, we’ll discuss why it’s important that your website loads in a short time and it’s easy for users to navigate throughout different areas of your website.

What Is Website Speed and Ease of Use?

The speed of your website is the amount of time it takes your pages to load for users that are navigating. You want everything to load quickly, so users don’t have to wait significant periods of time to access the content they want.

Ease of use is how easy it is for users to navigate your website. Everything that is available on your website should be accessed in three clicks or less. You don’t want things to get too confusing; otherwise, it could cost you traffic.

What Makes Speed and Ease of Use So Important?

The following section outlines why these elements are so critical to website owners.


If your website is loaded with too many high-powered graphics and countless plugins, it could take a huge amount of time to load. Not only that, but you might have to deal with crashing and freezing problems.

When your website has a lot of elements to load, not all users’ computers or devices can handle these items. This can lead to their browser crashing or freezing, especially on older devices.

In the end, this can lead to users going elsewhere to find similar content.

Bounce Rates

You want the bounce rates on your website to be below. A bounce rate is the amount of time a user stays on your website. When bounce rates are low, it means fewer users are leaving your website in a short amount of time.

These can affect sales on your website if you run an eCommerce store or any other monetization features your site may contain. The bottom line is if you have high bounce rates, you could be losing out on a lot of money, and slow load times equal high bounce rates.

You can easily improve these elements on your website with a little attention. Eliminate some of your graphics and make things more simple. In the end, it will pay off and increase your traffic. If you should have any questions, contact the professionals at Search SEO Chicago today!

Published by
Andrew Sansardo

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