Customers can come to your website for many reasons, but do you really know what they are? Most people who come to a website are not there ready to buy something amazing you have for sale. In fact, most people come to a website to learn. They want to find out more about you, your company, your product or service, or see how well you know your stuff. This is known as customer intent. If you want to get people to come to your website, you need to understand what they are looking for.
If your website is all about how people can buy your service or product, but not about informing them, you may be missing out. You need to understand why people turn to you. Do they show up wanting to see what your opinion is about something they struggle with? If so, then make sure you tell them what your opinion is. Use your content on your website to share with them how you understand their situation.
Once you show people that your brand or business knows its stuff, they will feel more trusting. That trust is what they rely on when it comes time to purchase the next time that need comes up. There are huge numbers of people scrolling around the internet simply wanting to learn. They want to understand what it is that is going on in their own life or their situation. Once they find someone that understands and can put their pain into words, they will come back. That connection you form is what makes them into a customer.
When you want to make sure your website has the right intent, then you need an SEO company that understands. Call us here at SearchSEO Chicago and let us help you learn ways of connecting with your audience. Let us show you the power of creating trust with them so that they know who to turn to as soon as a problem comes up that they already know you can solve.
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